Our Values

Every decision on a farm affects living animals, the people who care for them and the surrounding environment. Responsibility means thinking ahead and owning the consequences.

Ostriches need space, shelter, appropriate feed, clean water, calm handling and prompt veterinary attention. Their wellbeing is a starting point, not an afterthought.

Good farming is built on accurate information and practical experience. We value sources that can be checked and advice that comes from qualified people.

A specialised sector is stronger when breeders, veterinarians, researchers and suppliers talk to each other openly and respectfully.

We say what we do and do what we say. We do not overstate our activities, results or affiliations.

Careful use of land, water, feed and energy keeps farming viable for the long term and respects the local environment.

Members and the public should be able to understand who we are, how we are governed and how to reach us.

Practices change as knowledge improves. We aim to keep learning and to update our information when better evidence becomes available.